#Cognitive
#Psychology
Now in full color to better engage students and facilitate their grasp of the material, COGNITIVE PSYCHOLOGY, Seventh Edition balances accessible writing, practical applications, and research scholarship while interweaving biology throughout the text.
Utilizing the theme that human cognition has evolved over time as a means of adapting to our environment, the authors explore the basics of cognitive psychology by covering cognitive neuroscience, attention and consciousness, perception, memory, knowledge representation, language, problem solving and creativity, decision making and reasoning, cognitive development, and intelligence. In this edition, content on human intelligence is consolidated in a new final chapter.
The authors provide the most comprehensive coverage of any cognitive psychology text available, using a "from lab to life" approach that aptly discusses theory as well as lab and field research while continually highlighting the applications to everyday life.
Review
"An in-depth look at Cognitive Psychology background, principles, and applications."
"[This is a] a clear, concise introduction to cognition."
"This book has an excellent organization/integration of traditional topics with a writing style and chapter format that will draw your students into the material, e.g., (a) the "Believe it or Not" opening of each chapter, (b) demos/exercises, and (c) the "in the Lab of . . ." boxes."
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